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Granting Access to Your Google Accounts

When you work with us as your digital marketing partner, we may need access to certain Google accounts so we can set up, manage, or optimise your site effectively. Granting access is a simple process, and you’ll remain in full control of your accounts at all times.

This guide walks you through how to share access to the main Google platforms we typically use: Google Analytics, Google Business Profile, and Google Search Console.

Google Business Profile
If we’re helping with your local SEO, we’ll need access to your Google Business Profile.

  1. Sign in to the Google account that manages your Business Profile and open your profile. 

    1. Follow this link: https://business.google.com/locations

      Screen Shot 2026-02-14 at 3.27.30 PM

  1. Open Profile settings. Click on the three dots and select ‘Business Profile Settings’.

  2. Choose  “People and access.”

  3. Click "Add", next, enter the organisation email provided, select the manager level, and click Invite.

Managers, formerly known as “site managers,” have mostly the same access to the profile as owners. The only exception is they can’t add or remove users or remove the profile.

We’ll receive an email to accept. You can remove or edit our role from the same People and access section.

Google Search Console

To add us to your Google Search Console property:

  1. Sign in to Google Search Console and select the verified property you want to share.

    1. Follow this link: https://search.google.com/search-console

  2. Go to Settings, then click Users and permissions.

  3. Click "Add" user.

  4. Enter our email address and choose the permission level (Full or Restricted).

  5. Click "Add" to grant access.

​You can later change our permissions or remove access entirely from the same Users and permissions page.

Google Analytics 4 (GA4)

To add us to your GA4 property:Sign in to Google Analytics and select the correct account/property.

  1. Click the Admin gear icon in the lower-left corner.

    1. Follow this link: https://analytics.google.com/analytics/web

  1. Under Account Access Management or Property Access Management, choose where you want to grant access.

  2. Click the blue + button and select "Add" users.

  3. "Enter" our email address and assign an appropriate role (for example, Viewer, Analyst, Editor).

  4. Click "Add" to confirm.

​You can adjust roles or remove access at any time via the same access management screens.